Activate the yeast: In a small bowl, combine warm water and yeast. Let sit for 5 minutes until bubbly and foamy.

Mix wet ingredients: Add sugar, sweetened condensed milk, melted butter, and salt to the yeast mixture. Stir to combine.

Add flour: Gradually mix in flour, a little at a time, until the dough comes together. You may need to add more flour to get the right consistency.

Knead the dough: Knead dough for 8–10 minutes until smooth and elastic. Add flour if necessary to prevent sticking.

First rise: Place dough in a greased bowl, cover with a damp towel, and let it rise for 1 hour or until doubled in size.

Shape the dough: Punch down the dough to release air. Shape it into a loaf and place in a greased loaf pan.

Second rise: Let the dough rise for another 30 minutes, or until it puffs up.

Bake: Preheat oven to 350°F (175°C). Bake for 25–30 minutes, until golden brown and sounds hollow when tapped on the bottom.

Cool and serve: Let the bread cool in the pan for 5 minutes, then transfer to a wire rack. Slice and enjoy!